Why attend?

Attendees have developed knowledge, skills and networks at the International Council on Active Aging’s annual meeting since 2003. Uniquely focused on older-adult wellness, the ICAA Conference, Leadership Summit and Expo is more than a learning experience— it’s a call to action.

This year’s event is a must for any person or organization embracing new opportunities associated with aging well.

Millions of older adults desire to lead longer, better lives, a seismic shift in thinking that creates new expectations. Now COVID-19 has revealed the advantages of aging well in how people respond to the disease and to the situation. How do we engage these customers and support their aging well?

At ICAA’s event, pivotal thought-leaders and visionaries—individuals who are excelling during this time of disruption—will explore this shift. Discover how the aging well trend will cause you to reimagine:

• the environments in which you invest
• the programs and services you provide
• the knowledge and skills your staff need

You’ll also examine new approaches to marketing and products needed to thrive in the “next normal.”

“I have been attending ICAA conferences for more than 12 years. A lot has changed in the industry in that time, but ICAA not only keeps up with the changes, but remains on the cutting-edge of education, presenting the newest and best practices.”

Denise Heimlich
Director of Wellness, Still Hopes Episcopal Retirement Community